in williamsburg, virginia, and they're lacking to some interesting sources of inspiration. so, john avalon, pizza? >> pizza. so, erin, the republican party is having a come to jesus meating in virginia and they've really confronting the fact they've got a real branding problem after the last election. so they're calling in a bunch of speakers to pump them up, give them some advice, including the ceo domino's pizza, patrick doyle. the logic is that domino's went through a pretty major branding problem of its own, rand some ads, let's remind some folks what those looked like. >> there comes a time when you know you've got to make a change. >> domino's pizza crust to me is like cardboard. >> you can either use negive comments to get you down or you can use them to excite you and energize your process of making a better pizza. we did the latter. >> who are we?! >> we are pizza. >> this is what john boehner is watching? >> a sneak peek of what john boehner and eric cantor and the republicans are getting. the first step to solving a problem is admitting you have a problem. >> and it is really bad. the